Location 72:

The five key factors could have been taken right out of Bill Campbell’s playbook. Excellent teams at Google had psychological safety (people knew that if they took risks, their manager would have their back). The teams had clear goals, each role was meaningful, and members were reliable and confident that the team’s mission would make a difference. You’ll see that Bill was a master at establishing those conditions: he went to extraordinary lengths to build safety, clarity, meaning, dependability, and impact into each team he coached.




Location 76:

Sheryl Sandberg and I have often lamented that every bookstore has a self-help section, but there isn’t a help-others section. Trillion Dollar Coach belongs in the help-others section:




Location 316:

There is another, equally critical, factor for success in companies: teams that act as communities, integrating interests and putting aside differences to be individually and collectively obsessed with what’s good for the company. Research shows that when people feel like they are part of a supportive community at work, they are more engaged with their jobs and more productive.




Location 336:

To balance the tension and mold a team into a community, you need a coach, someone who works not only with individuals but also with the team as a whole to smooth out the constant tension, continuously nurture the community, and make sure it is aligned around a common vision and set of goals. Sometimes this coach may just work with the team leader, the executive in charge. But to be most effective—and this was Bill’s model—the coach works with the entire team. At Google, Bill didn’t just meet with Eric. He worked with Jonathan and several other people, and he attended Eric’s staff meetings on a regular basis. This can be a hard thing for an executive to accept—having a "coach" getting involved in staff meetings and other things can seem like a sign of lack of confidence.




Location 462:

Or, as Bill liked to say: "If you’re a great manager, your people will make you a leader. They acclaim that, not you."




Location 468:

"Bill, your title makes you a manager; your people make you a leader."* Bill took that to heart. He once sent a note to a valuable manager who was struggling, counseling him that "you have demanded respect, rather than having it accrue to you. You need to project humility, a selflessness, that projects that you care about the company and about people."




Location 497:

IT’S THE PEOPLE People are the foundation of any company’s success. The primary job of each manager is to help people be more effective in their job and to grow and develop. We have great people who want to do well, are capable of doing great things, and come to work fired up to do them. Great people flourish in an environment that liberates and amplifies that energy. Managers create this environment through support, respect, and trust. Support means giving people the tools, information, training, and coaching they need to succeed. It means continuous effort to develop people’s skills. Great managers help people excel and grow. Respect means understanding people’s unique career goals and being sensitive to their life choices. It means helping people achieve these career goals in a way that’s consistent with the needs of the company. Trust means freeing people to do their jobs and to make decisions. It means knowing people want to do well and believing that they will.




Location 521:

Bill Walsh and Bill Campbell: "Great coaches lie awake at night thinking about how to make you better.




Location 591:

In teaching his management seminar at Google, Bill advocated that each person should put his or her list on the board—a simultaneous reveal. That way everyone could see where there was overlap and make sure to cover those topics. He felt that the process of merging the two agendas could serve as a lesson in prioritization.




Location 603:

From the (not so) small talk, Bill moved to performance: What are you working on? How is it going? How could he help? Then, we would always get to peer relationships, which Bill thought were more important than relationships with your manager and other higher-ups.




Location 609:

From peer relationships, Bill would move on to teams. He always wanted to know, were we setting a clear direction for them, and constantly reinforcing it? Did we understand what they were doing? If they were off on something, we would discuss how we could course correct them and get them back on track.